Located at 1807 1/2 Echeta, Cranes Commercial Tire is the quintessential Gillette success story. The company’s owner spent a decade learning the industry from the ground up. Finally, they went into business for themselves. Of course, competition in the tire industry is fierce; therefore, the company’s owner connected with us here at SignBoss to discuss the design, fabrication, and installation of partial truck wraps in Gillette, WY.
Developing a Brand Message to Inform the Design Strategy
Before jumping right into the development of the graphics setup, we scheduled a consultation with the client. Our specialists asked about the company’s services, the promotions it runs, and the closest competition it is up against. After taking the time to truly get to know our client, we developed a design strategy that focused directly on what the company’s owner wanted to promote. Similarly, this design now serves to tackle their challenges in the field and the steps needed to become a thought leader.
Integrating a Color Palette for Brand Development
The company’s owner loves purple. Their business card featured tire tracks. This information gave our graphic artist the starting point to put together the sketches. We matched the correct purple tone with the Roland VersaWorks color matching system, which is now the defining aspect of the corporate palette. From there, we developed a suite of complementary colors, selected a font to match the owner’s character, and finalized the creation of a bold, new brand.
Translating the Brand with a Partial Truck Wrap
The truck that Cranes Commercial Tire brought in was the first fleet vehicle that our shop had an opportunity to treat. When you look closely, you notice that the partial wrap fulfills multiple functions.
Give the work vehicle a professional look. The truck has seen a lot of use. Not surprisingly, it had plenty of dings and scratches. However, placing the imprinted vinyl across the length of the vehicle covers up some damage. This step gives the brand a professional look and feel.
Create eye candy. Your partial wrap needs to turn heads. In other words, it needs to be unexpected, look great, and have a design that grabs you. The Cranes Commercial Tire partial truck wrap checks all these boxes. When designing the print, we opted for a style that mimics a paint stroke. It is a display that is unusual but perfectly suits this brand.
Introduce the brand. The final element of the wrap is the brand introduction. It not only focuses attention on the name, but it also provides contact information that lets the prospective customer reach the company at any time. By way of a menu of services and brand differentiation, we added that this company always answers.
Interestingly, this partial wrap was installed in only eight hours. Our 3M certified technicians ensured that the material adhered perfectly, which means the client will have many years of use from this graphics product.
Looking Ahead to the Brand’s Success
Partial truck wraps in Gillette, WY, are only a starting point. Next, the SignBoss team will put together an eye-catching roadside sign to send customers to the business’s location, a block off the main road. After all, when you rent a half address in an industrial court, excellent signage is critical to get the attention you need.
What could we do for your business? From our shop in Gillette, we serve the business communities in and around the Casper, Buffalo, and Sheridan areas of Wyoming. Call us today at 307-687-SIGN (7446) to discuss your next project!
