Signage is all about finding the right balance. You need to make sure the size of the sign is right. You need to make sure the colors are right. There is a lot that goes into getting all of this perfect. And for businesses that do seasonal changes in their products or offer seasonal sales, this gets even more complicated. As summer comes to a close and fall settles in, it’s important that your seasonal signage signifies this change and draws people to your business. Here are some tips for picking the right seasonal signage for fall:
One of the first things you’ll want to get right is color. Color is one of the most important parts of your signs. High contrast will make your signs readable, consistent colors will add familiarity, and the right colors will create the right emotions in your potential clients and customers. The obvious fall signage colors would be red, orange, yellow, etc. But you shouldn’t limit yourself to these colors. Anything warm is a great idea for fall. You may even want to pick something that might stick out amongst the changing foliage.
Another important thing you’ll want to consider is durability. Some signs are made to last and others are more fragile. This means you’ll have to decide what use your signs will have. Will they be outdoor signs that will have to deal with wet fall weather? Or will they be signs that can sit inside to promote sales? Either way, you’ll want to make sure that outdoor signs are made to stand up to the wet fall weather. You may even want to invest in signs that can be stored and used again next year.
Another important thing to consider is location. We touched on this a bit in the last two topic, but you need to make sure your sign works in the location you’ve selected. That includes making sure the colors standout, such as near autumnal leaves in trees. It also includes making sure your signs are made to handle the elements in that location. But most importantly you need to make sure that your signs are visible to people who need to be seeing them. Eventually, the weather will turn colder, and foot traffic will be much less common, so finding the right location for visibility is important.
Lucky for you, our team a SignBoss can help with all of this. So, contact our team today for the perfect fall signage for you!