The Making of a Billboard

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Sign Boss LLC of recently completed the construction and design of a 40′ x 12′ billboard for Whites Energy Dodge / Whites Frontier Motor Chevy dealership in Gillette WY.  So, the question is do billboards work?  There are two types of billboards, static and electronic.  Each has its advantage over the other.  A static billboard is displaying you and only you while a digital billboard, in most cases, is displaying your message along with several others.  Below are some interesting statistics regarding billboards.  As with any marketing message the more people see or hear it the more educated they become and are more likely to visit your business.


  1. 71 percent of Americans “often look at the messages on roadside billboards
  2. 72 percent of billboard viewers actually shop on their way home
  3. 68 percent make shopping decisions while in the car


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