The technological revolution has disrupted nearly every aspect of life. The advertising industry hasn’t been spared. Today, many businesses opt to reach out to potential customers using digital signage, rather than solely rely on traditional advertising strategies that are gradually getting outdated.
Today, more than 85% of businesses use digital sign boards because of the numerous benefits that they offer. Let’s have a look at some of them:
Reduces Perceived Wait Time
Keeping customers entertained is one of the most effective ways of enhancing their experience. Digital signboards give clients something to do. They find it less frustrating to wait for their respective turns to be served if they have got something interesting to watch. Consequently, the perceived wait time is significantly reduced.
Run Relevant Adverts
Digital signs allow you to roll out advertisements that depend on the month of the year, the day of the week and time of day. For instance, if you own a restaurant, you can run breakfast-related ads in the morning. If you run a retail store that sells clothes, you can run advertisements that feature raincoats, sweaters, and jackets during rainy days.
Run Advertisements That Are Time-Sensitive
Lead time on print advertisements is usually six weeks. In other cases, it’s longer.
Most digital sign boards, however, are internet-enabled. It means fresh advertisements can be posted with great ease. Additionally, you can roll out social media feeds, blog posts, information about the weather and any other info that can be run on websites.
It’s less costly to design and run new advertisements for digital signage than developing and rolling out ads for traditional print signage. Digital sign boards allow you to run local marketing campaigns that are more targeted.
With digital signage, your marketing plan can factor into local events. For instance, you can come up with two advertisements that depend on the result of a local rugby or football match, and roll out the relevant ad when the game ends.
How Digital Message Boards Can Be Used
- Advertise your own business — Digital signboards can draw the attention of potential customers to your business and also advertise your services or products. Additionally, they can encourage viewers to visit your store, follow you on Facebook and other social media channels, make inquiries through phone calls or visit your website. Ensure the displayed text is dynamic, attention-grabbing, colorful and clear.
- Promote other businesses — The message boards can be used to advertise malls, shopping centers or multiple tenant offices. Since the audience won’t have much time to look at the boards, make sure the content is easy to read.
- Provide important information — They can be used to avail information like emergency info, times, events or important dates. The focus should be on readability and clarity. The text should be easy to read and consist of a single color, whilst the background should be simple.
Why You Should Contact Sign Boss
At Sign Boss, we design, install and maintain digital message boards. We have been providing these products and services for several years and have built a great reputation in the industry.
If you’ve been looking for experts that can help you advertise your business using digital signboards and other types of signage, don’t look any further. Get in touch with us today!